What Is Action Network? | Green Party Digital Support

What is Action Network?

Action Network is a powerful digital platform that helps organisations grow their supporter base, organise events, and run impactful campaigns. It’s specifically designed to support grassroots movements, allowing groups to engage with their audiences through emails, petitions, events, surveys, and fundraisers—all within one easy-to-use system. Action Network equips you with the tools to manage your digital activism and mobilisation efforts, 

Why Should You Use Action Network?

Action Network is not just a powerful organising tool- it’s also the platform through which the Green Party securely shares supporter and member data. By using Action Network, you gain access to the essential data you need to engage with members and supporters, including their contact details and preferences, in compliance with data protection laws.

By using Action Network you gain access to the same tools used by GPEW centrally, alongside the benefits below:
  • Centralised Data Access: All Green Party groups, including local and regional parties, can securely access the data they need to organise and mobilise effectively.
  • Compliance with Data Sharing Agreements: Member and supporter data cannot be transferred to other systems without formal data sharing agreements in place. By working within Action Network, you can access this data without the need for additional agreements, ensuring compliance and safeguarding personal information.
  • Streamlined Processes: Action Network’s integrated tools allow you to use this data directly for emails, events, fundraising, and more, reducing the need for manual data handling or third-party systems.

This makes Action Network an invaluable resource for Green Party groups, ensuring you can effectively organise and engage while respecting members’ privacy and adhering to data protection requirements.

Explore the Key Features Of Action Network

  1. Events: Easily create free, or paid for events for your supporters to engage with. Share these actions on social media or through email to increase visibility and drive participation.
  2. Email Campaigns: Use Action Network’s email tools to send personalised messages to specific groups. With advanced segmentation, you can ensure your messages reach the right people at the right time.
  3. Forms & Surveys: Gather important insights from your supporters using fully customisable surveys. Whether it’s a single question or a multi-page survey, Action Network makes it easy to collect data that helps shape your campaign.
  4. Fundraising Tools: Create donation forms and manage fundraising campaigns seamlessly. The platform automatically tracks donor data, so you can focus on building relationships with supporters while Action Network handles the details.
  5. Data Sharing: Action Network’s hierarchical structure allows secure and efficient data sharing between different groups. For example, membership information can be shared from GPEW to local parties.

Why Did The Green Party Choose To Use Action Network?

For Green Party groups, Action Network serves as the foundation of digital organising, forming a key part of our overall tech stack. As a grassroots organisation, we don’t have the capacity to hire teams of developers to create bespoke tools for every need. Instead, we use trusted platforms like Action Network, which are widely used by other organisations, and tailor them to meet our specific requirements.

By adopting Action Network, the Green Party benefits from a feature-rich platform designed for progressive movements, enabling us to:

  • Engage Local Members: Empower local and regional parties to build relationships with their members and supporters through targeted communication.
  • Facilitate Data Sharing: Action Network’s hierarchical structure ensures secure and transparent sharing of membership and supporter data, enabling better collaboration between GPEW and local parties.
  • Streamline Fundraising: Simplify the donation process with integrated tools that help track and manage contributions.
  • Leverage Shared Innovation: As part of a platform used by other organisations, we gain access to regular updates and features developed for the needs of progressive movements, reducing the costs and time associated with bespoke software development.

By using Action Network, we can focus on getting Greens elected rather than spending time and resources building or maintaining tools from scratch. This approach allows us to work smarter, ensuring that every part of our digital infrastructure is effective, reliable, and supportive of our goals.

How to Get Access To Action Network

Ready to dive in? If you've recently been elected to a committee position your local Chair/Coordinator should set you up with Action Network access, if it's required for your role. Depending on your role, your needs will differ so explore the help centre to find what you need.

Notes

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